Job Description
Job Description
You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.
In this role you will guide Kimberly Clark’s transformation to a modern marketing powerhouse by defining and implementing industry best practices in relation to all aspects of programmatic media buying and planning operations. This is a great opportunity to build best-in-class US programmatic strategy and execution while maximizing programmatic investment and media productivity. You’ll leverage internal, agency, and partner data platforms to optimize inventory supply, platform r/f, activation audiences, and overall media performance. The ideal candidate should have hands-on experience working with Data Management Platforms (DMPs), data on-boarders, Demand-Side Platforms (DSPs), Brand Safety technology, Dynamic Creative Optimization (DCO) technology, Social Platforms, and/or other media buying platforms and be able to communicate complex concepts in a simple and compelling way to business leaders. This role works in collaboration with internal and external partners who specialize in Digital Analytics, Audience & Data Strategy, Content Strategy, and Marketing IT. As
Digital Performance Media Lead you’ll keep Kimberly-Clark on the leading edge of world class marketers who leverage audience data signals to deliver our brands a competitive advantage.
In This Role You Will - Build & ensure agency compliance to US Digital Best Practice & Data Governance protocols for all digital campaigns (e.g. Renovate End to End campaign planning to activation protocols with the media agency across brand and retail strategies; Implementation of Media & Creative Taxonomy; Utilization of reputation management via Ad Verification provider, etc.)
- Partner with the Audience & Data Strategy Lead to build and align programmatic audience strategy/processes
- Lead test & learn strategy, innovation/product roadmap development, and execution of US DSP (TTD, Amazon, DV360), Ad Verification (IAS), and AdServer (Campaign Manager) partnerships establishing platform best-practice, new technology application, and enhanced media productivity.
- Develop, implement, and regularly assess our SSP & Publisher partnership strategy. Partner with Kimberly-Clark global media/procurement to recommend direct vs. agency contracts as appropriate
- Develop testing strategy to create & codify Kimberly-Clark US biddable buying best practice across channels like CTV, Social, Display, etc.
- Build competency and inclusion of campaign orchestration with/without retail extension into overarching campaign processes internally and with our media agency.
- Generate future-forward vision & plan for programmatic targeting and measurement considering the diminishment of the cookie, increase in walled-gardens, and expansion of retail media data inclusive of necessary integrations and partnerships.
- Leverage advanced digital data sets from AdVerification, Ad Server, and DSP partners to identify performance insights, optimizations, and best practice
- Lead upskilling of strategic deployment digital planning/buying in-housing capabilities in partnership with the global team
- Enact digital media fundamentals by rolling out high standards for media and ad operations (e.g. Naming conventions protocols being operationalized; baseline expectations for campaign management – financial processes, optimization expectations)
- Develop proactive recommendations to leverage existing or improve the US Digital Mar Technology and Ad Tech integrations to enhance US media productivity.
- Responsible for stewarding all US Kimberly-Clark owned media/technology contracts and ensuring agency compliance to best practice.
This is a hybrid role based from Kimberly-Clark’s Chicago Commercial Center.
About Us Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.
At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.
Led by Purpose. Driven by You. About You You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.
Qualifications In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:
- 10+ years of experience in programmatic sales and/or media planning/buying
- 5+ years of hands-on experience working with a DMP/CDP or DSP platforms
- Deep familiarity with data onboarding platforms (LiveRamp, Neustar, and et.al.)
- Solid familiarity with digital advertising MarTech ecosystems (IAS, CM, DSPs , DCO, etc.)
- Excellent understanding of data technology integrations across data sources and ecosystems
- Experience working with digital analytics and audience insights reporting (GA360)
Preferred Qualifications - Experience with partners/platforms like IAS, The Trade Desk, and DV360
- Media agency experience or client-side experience managing/partnering with a media agency
- Proven problem-solving skills and persistent curiosity to navigate tough industry challenges
- Excellent communication and storytelling skills with the ability to simplify complex digital/technology concepts into easy-to-understand insights & actions for business leaders
Total Benefits Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see
Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.
To Be Considered Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
In the meantime, please check out the careers website.
And finally, the fine print…. For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position. Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check. Additional information about the compensation and benefits for this role are available upon request. You may contact 866-444-4516 – when prompted for employee ID, say “OTHER CALLER” - or [email protected] for assistance. You must include the six-digit Job # with your request. Veterans and members of the Reserve and Guard are highly encouraged to apply. Kimberly-Clark will support in-country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly-Clark’s applicable mobility policies. The benefits/policy provided will be decided at Kimberly-Clark’s sole discretion. Grade 7 Primary Location USA-IL-Chicago
Additional Locations Worker Type Employee
Worker Sub-Type Regular
Time Type Full time
Job Tags
Full time, Temporary work, Relocation, Flexible hours,